CLARE MODENESI

I worked on the Snug Packs for Loaf, a project designed to create a small but meaningful moment of surprise and delight for customers ordering fabric swatches by post. The brief focused on elevating a functional touchpoint into a positive brand experience.

 

I developed the concept with customer experience and fulfilment in mind, working closely with the printer to ensure the packs were visually engaging, practical and efficient to produce. The final solution balanced creativity with operational constraints, delivering a tangible impact on the customer experience.