ABOUT | design

Hi, I'm Clare.

I'm a passionate, hard-working Senior Graphic Designer Creative / Design Lead with 18 years' experience.

I have an integrated approach to work and love to take projects from start to finish. My strengths are in creative strategy, team building, creative ideas generation, art direction, layout, illustration, branding, packaging design, print production and project management.

I have my own freelance business with a wide range of clients. I have been freelancing for 18 years. I love working with new clients on new challenges in different mediums. I'm always looking for exciting new projects to get my teeth into.

I am currently Design Lead at Gousto in which I head up the design team of 7. Working on everything the brand needs from ATL campaigns to the digital platform design, with content changing weekly it's a great creative challenge. My role includes providing leadership, creative strategy, art direction and support to our talented team of conceptual designers, agencies and photography team as well as executing top notch creative from concept to final delivery.

I spent a large part of my career working at innocent drinks starting in 2010 and finishing January 2020. I was innocent's senior designer and worked on everything from packaging to ATL creative. I worked in the group marketing team which means I got to work on creative for all their international markets and worked closely with all the local teams. I was a brand ambassador helping to keep things looking and sounding innocent across everything they do.

Keeping in the know with what is happening in the design world is really important to me, that is why I also work with D&AD and have been one of the industry experts for their student portfolio sessions in 2016 & 2017.
I was extremely privileged to be asked to be a judge for the 2017 packaging D&AD yellow pencil awards, a definite career highlight.

Before innocent, I was a designer at Virgin Media and worked on a variety of projects including creating graphics for V Festival 3 years in a row.

Prior to my Virgin days I worked agency side in a publishing house called Redhouse Lane Communications, predominantly working on magazine layouts, which is still a passion of mine.