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In response to changing buying habits during the COVID lockdown, I was brought in to create a new brand of home baking products at speed, supporting retailers as consumer demand shifted rapidly. The project required an extremely fast turnaround to ensure supermarkets could stock products during a period of significant change. I led the creation of the brand identity and delivered all print-ready packaging under tight constraints.

 

With photography shoots not possible due to lockdown restrictions, I developed and composited all front-of-pack imagery, ensuring the products were market-ready without compromising quality. The project demanded agile decision-making, adaptability and a strong understanding of both brand and retail requirements.