CLARE MODENESI

I worked with Cannaray as they explored expansion into lifestyle products, supporting the brand as it looked to extend beyond its core CBD range. The work focused on developing concept territories for new product categories, including hand creams, lip balms and bath products.

 

Through research and concept development, I helped define where these products could sit within the wider brand world, identifying opportunities for growth and ensuring any extensions felt credible, coherent and aligned with Cannaray’s long-term brand strategy.