CLARE MODENESI

Developing a new product is always an exciting challenge, and innocent’s coconut water was no exception. I led the packaging design from initial concept through to final print production, working closely with insight and research teams to ensure the creative was grounded in strong consumer understanding. The work went through two rounds of research, exploring multiple pack designs and stimulus, to fully harness insights and deliver the strongest possible product.

Alongside the packaging, I developed the ATL campaign from concept to final artwork, including digital motion 48-sheets. As part of the wider integrated launch, I also created the artwork for a pop-up coconut water bar and produced all social content, which I shot myself to ensure a consistent and cohesive campaign execution.