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Gousto Brand Guidelines

As Design Lead at Gousto, my key responsibility is to develop, grow, and constantly elevate the brand.
Upon becoming a permanent member of the team, I took on the significant task of leading our Brand Evolution project. This involved evaluating every design element Gousto was using at the time.

Collaborating with our senior copywriter and design team, I aimed to make the brand bolder and more energetic. I established guidelines for every design aspect, including typography, colour, iconography, pattern, illustration, photography, and grid structure. This was a substantial task that required strategic thinking and presentations to senior stakeholders.

After mapping out all our creative ideas, I created comprehensive brand guidelines to be rolled out across the entire business. Leading this project allowed me to leverage my strengths as a conceptual thinker and strategic leader, ensuring the successful execution of the final guidelines.

development work

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snapshot of final guidelines

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