CLARE MODENESI

I led the creation of the brand identity for Malt of the Month, a whisky subscription service, defining a cohesive and distinctive visual language for the brand. From initial concept through to final delivery, I developed the overall look and feel, set the creative direction and designed key brand materials, including email communications, website assets and a comprehensive photography guidelines kit.

 

This was not a one-off project. I continue to work closely with the brand, supporting ongoing communications and ensuring visual and tonal consistency as the business grows and evolves. The work focused on building a clear, scalable brand system that could support regular customer engagement, strengthen recognition and allow the brand to develop confidently over time.