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Gousto Premium Range Relaunch

I led the creative relaunch of Gousto’s Premium range, the largest and most complex range launch the business has undertaken to date. The project involved a single large-scale shoot capturing over 250 recipes across three locations, with thousands of props and multiple set builds required to deliver the full range in one go.

I created the new look and feel for the Premium range, defining a visual direction designed to elevate the proposition and clearly differentiate it within the wider brand. Alongside creative development, I worked closely with photography to project manage the shoot, sold the creative direction into senior stakeholders, and art directed the production end-to-end to ensure consistency and quality at scale.

The relaunch played a key role in driving incremental growth for the business, establishing a stronger, more premium expression of the range and supporting Gousto’s commercial ambitions.