CLARE MODENESI

Due to tight timelines and budget constraints, Gousto’s 2025 ATL static campaign was shot entirely in-house. This approach represented a significant opportunity for the team, but required a high level of creative thinking, craft and production expertise to deliver work at true billboard quality.

 

I led the concept development and creative direction for the campaign, defining the visual approach before overseeing art direction and production to deliver a suite of six billboard-ready images. The work demanded meticulous attention to detail across planning, art direction, styling and post-production to ensure the imagery met the technical and creative standards required for out-of-home use.

 

Following the shoot, I managed the rollout of the imagery through to final production, delivering a cohesive and high-impact ATL suite that demonstrated the strength and capability of the in-house team under pressure.