CLARE MODENESI

I led the Gousto × Good Food partnership, a six-month, always-on collaboration designed to drive sustained brand presence across both platforms. The partnership spanned multiple touchpoints, including monthly print advertorials in Good Food magazine, full website takeovers, bespoke co-created recipes, dual-branded recipe cards and supporting digital content.

 

The project required close, ongoing collaboration between both brands, working carefully within the constraints of two established brand identities while ensuring the partnership felt cohesive, premium and authentic. I worked directly with the Good Food team to align creative direction, approve and supply assets, and ensure consistency across all outputs.

 

As part of the partnership, I attended and art directed Good Food shoots, overseeing creative execution and quality, and ensuring the final work delivered against both brands’ standards. The result was a robust, integrated partnership that balanced flexibility with strong brand governance over an extended period.