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Gousto – Bluey partnership

Working on Gousto’s largest campaign to date was both complex and high-profile. The launch of our family recipe range created an opportunity to partner with Bluey, one of the world’s most recognisable children’s TV shows and brands.

The campaign spanned every customer touchpoint, from in-app design, in-box printed collateral to ATL video and an extensive suite of social content. Working closely with the BBC and Ludo Studio in Australia, I ensured all brand guidelines were carefully applied, creating a cohesive and fully integrated campaign across channels.

I led the project from initial concept through to final delivery, developing and pitching ideas to senior stakeholders at Gousto, the BBC and Ludo, and the execution of all final assets. This project required close collaboration, rigorous attention to detail and strong creative leadership to deliver work at scale while maintaining brand integrity for all partners involved.