Creative leader, art director, ideas generation & graphic designer
Gousto – Bluey partnership
Working on Gousto's largest campaign to date was both exhilarating and challenging. Launching our latest family recipe range provided the perfect opportunity to collaborate with the biggest children’s show, Bluey.
The campaign was truly comprehensive, covering every touchpoint — from in-app design and printed
in-box collateral to ATL videos and an extensive range of social media content. Partnering with the BBC and Ludo Studio (Bluey's producers in Australia), I worked meticulously to ensure that all brand guidelines were respected, creating a cohesive and integrated campaign.
I developed the project from the initial concept phase, pitching ideas to senior stakeholders at Gousto, the BBC, and Ludo, and following through by executing the final assets. Working on a project from inception to final deliver is my passion, I love to see the work evolve and be responsible for each stage of the project.
concept development
