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Creative leader, art director, ideas generation & graphic designer
Gousto – Off My Plate Campaign
I developed the concept for Gousto's Off My Plate PR campaign, which centred around shining a light on the challenges of mealtimes. Partnering with artist Margo in Margate we created a limited-edition plate range inspired by these woes. From briefing Margo to storyboarding the campaign video, I ensured the creative vision was clear and impactful.
I also art directed both the still and motion shoots, bringing the campaign to life with a playful and engaging aesthetic that captured Gousto’s mission to make mealtimes easier and more enjoyable. This project was a joy to work on — blending humour, empathy, and creativity to show how Gousto takes the mental load off your plate.
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