Creative leader, art director, ideas generation & graphic designer
The Nite Owl
The Nite Owl is a bold new player in the whisky world, designed to shake up the blended Scotch category. With 85% of the global Scotch market dominated by traditional brands, TNO is here to break the mould and appeal to the next generation of whisky drinkers.
I created the entire brand identity and personality for The Nite Owl, crafting a contemporary and disruptive design that commands attention on the shelf. From concept to final printed product,
I developed every detail of the visual language, ensuring it resonates with modern whisky enthusiasts while leaving room for future expansions like limited editions and brand campaigns.
The brand’s core elements — including the owl’s iconic eyes — were designed with versatility in mind, offering opportunities to extend into impactful activations, from bar signage to point-of-sale materials. The Nite Owl isn’t just a whisky; it’s a call to adventure for night owls everywhere.