CLARE MODENESI

Following the launch of innocent’s dairy-free range, the challenge was to build awareness and clearly establish the proposition at scale. I led the development of the integrated ATL campaign, including the TV commercial, creating a cohesive idea designed to cut through and drive recognition across multiple channels. The work involved developing campaign concepts grounded in insight, shaping the creative direction and overseeing execution from initial idea through to final delivery.

 

This was a large, high-profile campaign requiring close collaboration with senior stakeholders and agency partners, and balancing brand storytelling with commercial objectives to successfully introduce the range to market.

​