CLARE MODENESI

Creative ideation and art direction are a core part of my role. For this fruit and veg art shoot at innocent, I collaborated closely with our photographer to develop a series of distinctive, playful visuals designed to work at scale.

 

The imagery was created for multiple applications, including large-format artwork within the office environment and use across wider marketing collateral. To extend the life of the assets, I also animated selected pieces for use across social channels, ensuring consistency and impact across touchpoints.