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graphic design, art direction & ideas generation
fruit and veg art
Idea generation and art direction of shoots is a large part of my job and a role I really love.
On this shoot for fruit and veg art for innocent I collaborated with Chelsea, our photographer, to
come up with quirky, fun shots that we could use as large scale art pieces in the office and be used on general marketing collateral. I then animated some of them for our social channels.
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