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Creative leader, art director, ideas generation & graphic designer
kids magnets
Illustration has long been a core part of my creative practice, particularly within children’s products. For innocent’s kids’ smoothie range, I designed and illustrated a set of alphabet magnets created to sit inside the product packaging, adding a playful and engaging brand experience. Alongside the magnets themselves, I also designed the promotional boxes they were housed in, ensuring the illustration style and overall design felt cohesive and aligned with innocent’s brand and tone of voice.


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