CLARE MODENESI

At innocent, the back of pack is an important part of the brand experience, giving drinkers something extra through humour, storytelling and personality. I worked on a range of kids’ back-of-pack designs, creating playful stories and illustrations that brought the brand to life while remaining true to innocent’s tone of voice.

 

These projects allowed for a high level of creative freedom, from initial concept and storytelling through to illustration and final print production. While playful in nature, the work required careful consideration of brand consistency, audience age and print constraints. The examples shown here are a selection of my favourite pieces from this work.