CLARE MODENESI

Over The Moo is an established vegan ice cream brand in Australia, preparing to launch into the UK market. The brief was to reimagine the brand for a new audience and develop packaging for a new product, ensuring the identity translated effectively while remaining true to the brand’s origins.

 

The project involved adapting the brand identity and creating a complete packaging solution tailored to the UK market, balancing brand recognition with category expectations and retail considerations. My work spanned from brand refinement through to finished packaging, delivering a cohesive and market-ready outcome.