CLARE MODENESI

I led the creation of the brand identity for Petit Chef, a new children’s food range, working closely with the client to define a distinctive brand that feels premium, playful and built to scale. The brief was to create an identity that could grow across a wide range of products while appealing to both children and parents.

 

I developed the brand end-to-end, delivering the identity, packaging, photography, website and supporting collateral. Alongside creative development, I took full ownership of project management, print production and art direction for photoshoots, including styling and location shoots, ensuring a cohesive and high-quality outcome across every touchpoint.