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I worked with the founder of Stash to create a brand identity for an innovative storage company targeting a younger audience than traditional storage providers. The project focused on defining a clear brand character that felt accessible, contemporary and differentiated within the category.

 

I led the development of the brand from strategy through to execution, creating the identity, logo, storage box design, illustrations and digital assets. The result was a cohesive brand system designed to resonate with a new audience while supporting the practical needs of the business.