CLARE MODENESI

I led the development of innocent’s super juice range, working through multiple creative routes to define the final packaging direction. From concept through to final print production, I designed all packaging and oversaw artwork and production to ensure a high-quality and consistent outcome.

 

Alongside the packaging, I developed the photography approach for the range, creating the shoot concepts and art directing the fruit photography to ensure it aligned seamlessly with the creative direction and overall brand expression.