Creative leader, art director, ideas generation & graphic designer
Television commercials
Television advertising has been a significant and strategically important part of my work. I’ve led the development of TV commercials from initial insight and concept through to script, storyboard and final execution, working on high-profile campaigns with large budgets and complex stakeholder groups.
This work involves close collaboration with senior marketers, agencies, production companies and directors, balancing creative ambition with strategic objectives, brand positioning and commercial requirements. I regularly present and sell ideas at senior level, using insight and creative rationale to build alignment and confidence in the work.
Alongside creative leadership, I work in highly collaborative environments, shaping scripts, refining ideas and steering the creative through multiple rounds of feedback to ensure the final output is both distinctive and effective. The commercials shown here represent a selection of this work.
